BODRUM at ITB BERLIN, TOURISM EXHIBITION

BODRUM at ITB BERLIN, TOURISM EXHIBITION: Sustainable travel was a big theme of this year's convention. Travel providers responded to rising demand for eco-tourism by marketing adventure packages with a "green spirit." Exhibitors from more than 30 countries featured holiday tours ranging from environmentally friendly trips at eco-resorts to CO2 emissions-free walking, cycling or sailing vacations.

Yet eco-tourism is becoming more than just a niche market for environmentally minded travelers. ITB Berlin spokesperson Astrid Ehring said that as green travel grows more popular, some tourists are expressing interest in trips that incorporate volunteer programs. "People are looking more and more for specific products and authentic experiences, and green tourism is a way of getting these kinds of experiences," Ehring told Deutsche Welle.But travel companies' ability to provide a "real" experience also hinges on preserving the beauty of natural landscapes in popular travel destinations. "We think that (green tourism) is not only a trendy topic, but it's a social necessity - and it's a precondition for long-term economic success," she said.

BodrumNews.com crew visited the exhibition. Bodrum has been among the destinations featured during the exhibition, along with a multi-media presentation that draw considerable number of visitors to the stands promoting Bodrum and Turkey.

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